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Businesses which could make use for social networking should do so, yet we can be pretty sure that fresh 19 year-old recruit straight out of college is not really going to bring in a million pound deal via social networking. This can only be achieved by supporting as many payment options under one roof, supporting multiple and local currencies and providing an advanced and stable technological platform that includes flexible integration options, multiple interfaces and proven capabilities. Being able to maintain high conversion rates for web based companies is a direct variable when choosing a payment service provider, as well as the capability to process various local currencies and provide attractive and comfortable transaction limits. Without a secure and established payment service provider, online businesses would need to contact multiple financial institutions and establish many different relationships to allow for the various types of payment processing solutions. Companies within certain industries and verticals find it especially difficult to obtain payment processing solutions due to the elevated risk that is inherent with their company’s business model.

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